As I was sharing about Renegade sales last week, I got super curious about ALL the sales. Here's a graph of all my craft fair sales, sorted by 1. Length of craft fair, 2. MM/YY in time I really loved graphing this out and it's very fascinating to look at this and reminisce through the years... ...

I wanted to follow my own advice from my last blog post about sales funnels and try to get even more top of funnel customers at Renegade last weekend.  Last year, I started to run these 2 promos at craft fairs: 1. Free card with any purchase with an IG follow 2. Subscribe to our email newsletter...

I went crazy in 2015 for craft fairs. I got a whiff of it and couldn't get enough— the anticipation while prepping, talking to customers and getting real-time feedback, pushing past exhaustion when I got home to unload and count the cash... It was exhilarating to see how much I could make in one ...

I've done 3 pop-ups in the last year in addition to the 5 craft fairs (I was definitely very infatuated with the idea of meeting customers and selling in-person, but the excitement has faded a little; it's pretty tiring to prep for the events while I'm working all week and then... work all weeken...

Clearly I am failing at blogging on a regular basis, but I am very happy to finally be writing about my craft fair experience in 2015! I embarrassingly did not know about the existence of craft fairs before this past year (there are so many in SF but my secret about being 1 hour south of THE City...